One of the global leaders in the tobacco market was seeking, within 8 weeks, to deploy a national B2B distribution solution for an innovative e-cigarette, aimed at tobacconists, specialised distributors and service stations.

A comprehensive supply chain solution with a B2B e-commerce website, logistics, stock ownership, opening client accounts, invoicing and payment collection, a dedicated Call Centre and reverse logistics including products checking and refurbishment services.

The brand has become one of the most popular on the French market, thanks to a new distribution channel for supplying retailers on a just-in-time basis.

In 12 months:
10,000 approved points of sale
120,000 orders processed,
400,000 e-cigarettes and
4 million cartridges distributed