Bnode officially launches Paxon today, its unified third-party logistics (3PL) brand. Paxon brings together leading logistics providers in Europe, Asia, and North America. Leveraging its expertise in e-commerce fulfillment and retail logistics, Paxon helps brands simplify complex supply chains and expand into new markets.
This launch marks a significant milestone in Bnode’s transformation into a leading digital player in logistics and international services. By unifying its 3PL operations under a single brand, Bnode is creating, through Paxon, a shared platform for growth and collaboration that transcends markets and services.
With a presence in Europe, Asia, and North America, Paxon combines global reach with local expertise to help brands grow through omnichannel solutions for e-commerce and order fulfillment, as well as services related to retail and marketing execution. Drawing on the expertise of Radial, Staci, Active Ants, and Base Logistics, Paxon brings together decades of know-how under a single global identity.
The name Paxon, derived from the Latin word pax (peace), reflects the company’s ambition: to bring clarity, reliability, and peace of mind to increasingly complex supply chains.
“Paxon unites Bnode’s 3PL capabilities under a single identity, thereby creating a stronger international offering for brands and retailers. By connecting expertise, technology, and operations across different markets, Paxon helps its clients manage increasingly complex supply chains more effectively. “With Paxon, we have a clear and robust platform to support our clients’ growth across all their channels,” says Chris Peeters, CEO of Bnode.
Rainer Kiefer becomes CEO of Paxon Europe & North America (Midmarket), and Eduard García Torrejón becomes CEO of Paxon North America. Both report to Chris Peeters, CEO of Bnode.